School approved.
Use the right colors, marks and program identity.
FIRST REP TEAM
TEAM GEAR SHOULD FEEL LIKE PART OF THE PROGRAM.
Build school- and sport-specific storefronts with approved branding, coach gear, athlete apparel and fan products—without turning the First Rep website into a generic merchandise catalog.
PLAYER PRACTICE
COACH SIDELINE
FAN + SPIRIT
STORE PRINCIPLES
AUTHENTIC TEAM MERCHANDISE WITHOUT THE PRINT-SHOP FEEL.
Sport specific.
Products and graphics can fit the actual team instead of one generic school store.
Easy to buy.
Clear categories, mobile-friendly product pages and straightforward checkout.
Connected to First Rep.
Stores can eventually connect roster names, team numbers and program campaigns.