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BUILT FOR THE PEOPLE WHO RUN THE PROGRAM

ONE PLACE FOR THE WORK BEHIND THE TEAM.

Plan practices, develop athletes, review film, track performance, organize staff and connect the tools you already use.

Explore the Coach Platform See Film Intelligence
Built for coachesPrivate program dataSport-specific AI
FIRST REP COACHVARSITY SOFTBALL · 2027
TODAY'S COMMAND CENTER
Tuesday · Game Prep
ROSTER24
FILM PRIORITIES3
NEXT EVENT6:00vs. Central
PRACTICE PLANDefense → Situations → Hitting2:45 Dynamic warmup3:05 Infield decision work3:30 1st & 3rd defense
FILM INTELLIGENCE
#12
Footwork priority identifiedAdd to next practice →
Practice PlanningAthlete DevelopmentFilm IntelligencePerformanceTeam OperationsParent Review
FIRST REP COACH

THE WORK BEHIND A GOOD PROGRAM SHOULD NOT LIVE IN TEN DIFFERENT PLACES.

First Rep organizes the responsibilities coaches already carry—practice, athlete development, film, performance, staff, communication and program systems—inside one clear workspace.

01

Run the week.

Build practice plans, assign staff, set the training emphasis and keep the season moving without recreating the same documents every Sunday.

MONDevelopmentTUEGame PrepWEDRecovery + Hitting
02

Develop athletes.

Keep testing, evaluation, goals and coach notes attached to the athlete instead of scattered across spreadsheets.

03

Turn film into action.

Review a player, play, mechanics or team sequence and move the coaching priority directly into the next practice.

04

Keep your tools connected.

Use First Rep alongside YouTube, Hudl and GameChanger through safe, supported connection and import workflows.

05

Build systems that last.

Your practice history, athlete development and program knowledge stay organized from one season to the next.

CHOOSE YOUR PATH

FIRST REP IS BUILT AROUND WHO IS USING IT.

Coaches, parents and athletic departments need different tools. The experience should feel focused instead of forcing everyone into the same dashboard.

FOR COACHES

Run the program.

Practice, athletes, performance, staff, resources, film and connected tools.

Explore First Rep Coach → FOR PARENTS

Develop from the film you already have.

Private sport-specific AI review with optional coach sharing.

Explore Parent Film → FOR SCHOOLS

Give every program a stronger operating foundation.

School-level access, sport-specific workspaces and long-term continuity.

Explore First Rep Schools →
FIRST REP FILM INTELLIGENCE

SEE THE REP. FIND THE COACHING POINT.

Upload authorized sport video, choose what you want to evaluate, and receive structured observations tied to visible action. If a jersey number can be clearly read, First Rep can organize observations under that visible number—without facial recognition.

Individual playerPlay-by-play sequenceMechanics & techniqueTeam/tactical review
Explore Film Intelligence
AI FILM REPORTSoftball · Player Focus #12
03DEVELOPMENT PRIORITIES
VISIBLE STRENGTH

Direct first movement and balanced fielding posture through the ball.

COACHING PRIORITY

Replace the feet earlier before release to keep the upper body from carrying the throw.

NEXT REP

Short-hop progression → moving exchange → game-speed throw from angle.

The system flags unclear numbers, incomplete context and low-confidence observations instead of inventing certainty.
FIRST REP SCHOOLSBuilt for the full life of an athletic program.
BUILT TO LAST

NOT A ONE-SEASON TOOL. A PROGRAM SYSTEM.

First Rep is being built for long-term athletic programs, not quick downloads. Coaches change. Athletes graduate. Seasons reset. The systems, history and standards behind the program should remain usable.

01Role-based access
Head coaches, assistants, parents and school leaders see what is appropriate to their role.
02Program continuity
Keep resources and development history organized season after season.
03Sport-specific workflows
One company, but not one generic template forced on every sport.
Learn about First Rep Schools →
START WHERE YOU ARE

ONE BRAND. DIFFERENT WAYS TO USE IT.

COACH

$49/mo

For individual coaches building a better operating system around their team.

  • Coach dashboard
  • Practice & athlete tools
  • Film Intelligence access
  • Performance & resources
Coach Plans
PARENT FILM

$39/mo

For families who want structured development feedback from authorized sports video.

  • 6 AI film reviews/month
  • Sport-specific analysis
  • Visible jersey focus
  • Optional coach sharing
Parent Film Plans
SCHOOLS

Custom

For athletic departments that want structured access across multiple programs.

  • Multiple sports
  • School-level administration
  • Coach onboarding
  • Program continuity
Talk to First Rep
THE FIRST REP SETS THE STANDARD.

BUILD A BETTER SYSTEM AROUND THE TEAM.

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